EU Green Deal Industrial Plan: can it boost sustainable competitiveness?

Tackling climate change and strengthening competitiveness are at the top of the political agenda in Europe, the US and elsewhere – for good reason. Last week, the European Commission set out its proposal to address both sustainability and competitiveness through the new EU Green Deal Industrial Plan. The proposal seeks to accelerate efforts to address climate change and promote green technology. Although key details have yet to be released, the plan is a step in the right direction. However, it remains to be seen if the EU plan’s implementation follows through on its aims and attracts the investment Europe needs to bring the Green Deal’s ambitions to fruition.