12 Jan 2021
All Committees
Future of Work, Education and Skills Task Force
Diversity and Inclusion Task Force
As the original girl empowerment brand, Barbie’s purpose is to inspire limitless potential in every girl. For this reason, Mattel has defined diversity and inclusion as a key component of its brand DNA. With its diverse range of dolls, Barbie aims to show young girls positive role models from all walks of life. Check out our video with Isabel Ferrer, Marketing Director EMEA, Mattel to learn more about the company’s contribution to a more inclusive society.