Sustainable consumption for the green transition

Promoting sustainable consumption and protecting consumers from unfair business practices will be key building blocks for successfully transitioning to a green future. The European Commission's Proposal for a Directive on empowering consumers for the green transition can ensure that consumers are able to fully participate in the circular economy. Clear regulatory definitions of sustainability standards coupled with the elimination of greenwashing and early planned obsolescence can go a long way toward improving the proposal. Read our full position paper here.