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Mastering the art of media relations

20 May 2022
All Committees

The newly launched Comms talks series returned with its second episode on Friday, 20 May featuring SEC Newgate EU's award-winning media experts Victoria Main, CEO and Anne-Claude Martin, Media Coordinator. The topic of focus? How to ace media relations in Brussels and beyond. During the interactive session, the two shared insights on the overall media landscape in Brussels, tips on getting the most out of your media strategy, what makes journalists tick and how to work best with them. Above all, the two stressed the need for win-win situations and why it's important to remember to keep the human touch when nurturing relationships with journalists and media in Brussels and beyond.