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Managing risk perception influence to ensure sustainable policies - in-person (inv. guest)

8 Sep 2021 14.00 CEST - 8 Sep 2021 17.00 CEST
Agriculture & Food



In-person (registration mandatory): AmCham EU offices


As the Agri-food Risk Roundtable draws nearer, AmCham EU would like to share its perspectives on effective risk communication for an innovative, sustainable and trusted agri-food industry:


'As the world’s largest exporters of agri-food products, the EU and the US have a big responsibility to tackle the spectre of growing food insecurity. That starts by adopting an innovation-friendly, risk-based approach to regulation and risk assessment of the sector...'

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The discussion on the day will focus on how risk assessment and management should be integrated with solid risk communication to generate sound risk perception. Policies in this domain should be based on science and reply to the expectations of society reflected through ‘sustainable’ policy making decisions. The objective is to identify convergence between risk perception and actual risk to ensure societal buy-in and acceptance of public policies. This roundtable will dive into the underlying science behind risk perception and why it influences policy making.

Introductory remarks

Susan Danger, CEO, AmCham EU

Matjaž Guček, Director General and Chief Veterinary Officer, Ministry of Agriculture, Forestry and Food  

Jason Hafemeister, Acting Deputy Under Secretary for Trade and Foreign Agricultural Affairs, US Department of Agriculture

The role of risk assessment and risk management in enhancing the sustainability of food systems

Anastasia Alvizou, Deputy Head of Unit, Farm to Fork Strategy, European Commission

Floriana Cimmarusti, Secretary General, Safe Food Advocacy Europe (SAFE)

Ragnar Lofstedt, Professor of Risk Management, King’s College London

Anthony Smith, Social Scientist – Risk Communication, European Food Safety Authority

Irène Tolleret, Member of the European Parliament (RE, FR)

Moderated by Marie-Cécile Damave, Head of Innovation and International Affairs, Agridées

Fitting sustainability considerations into the decision-making process: building a sustainable food chain from Farm to Fork

Tim Benton, Research Director, Emerging Risks & Director, Energy, Environment and Resources Programme, Chatham House

Jack Bobo, CEO, Futurity

Nathalie Chaze, Director, Food Sustainability, International Relations, DG SANTE, European Commission

Mella Frewen, Director General, FoodDrinkEurope

Elise H. Golan, Director for Sustainable Development, US Department of Agriculture

Moderated by Marie-Cécile Damave, Head of Innovation and International Affairs, Agridées

Closing remarks

W. Garth Thorburn II, Minister Counselor for Agricultural Affairs, US Foreign Agricultural Service

Julie Vermooten (MSD Animal Health), Chair, Agri-Food Committee, AmCham EU

Thanks to our sponsors:

Questions? Contact Nadia Allen • 32 (0) 2 289 10 34

If you prefer to attend the event online, please register here.