For a competitive Europe
AmCham EU speaks for American companies invested in Europe – promoting a strong Single Market, open trade and a thriving transatlantic partnership.
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Why Europe matters to American companies
A Single Market of 450 million consumers. The largest source of income outside the US, accounting for 55% of foreign affiliate earnings. An investment stronghold, home to 64% of US foreign assets.
What's new
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Gold-plating in practice
"Gold-plating" of EU legislation has become a structural challenge for companies operating across the Single Market. While Member States are often permitted to introduce additional national measures when implementing EU law, these divergences frequently create fragmented compliance requirements, administrative burdens and increased costs for businesses.
Drawing on examples from AmCham EU member companies across digital policy, cybersecurity, data protection, telecommunications, environmental regulation, consumer protection, tax transparency and labour law, the paper shows how national additions to EU rules can result in parallel compliance systems, duplicate reporting obligations, country-specific product adaptations and barriers to cross-border operations.
The paper highlights four key findings:
Divergence between Member States is often a bigger cost driver than any single regulatory requirement.
Fragmentation extends beyond directive transposition and also arises through opening clauses, national guidance, administrative practices and regional measures.
Minimum-harmonisation legislation can still create significant Single Market fragmentation.
Gold-plating occurs at both national and sub-national levels.
The European Commission should address these issues through greater consistency in implementation, increased transparency around national additions, reduced duplication in reporting and registration requirements, stronger implementation dialogue and the use of Single Market enforcement tools where appropriate. The objective is not to remove legitimate national discretion, but to prevent unnecessary regulatory barriers within the Single Market.
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Europe in a new era of global competition
On Tuesday, 22 September, AmCham EU hosted Dragoș Tudorache, Member of the Cabinet of Executive Vice-President Stéphane Séjourné, European Commission, for a fireside chat. Moderated by Malte Lohan, CEO, AmCham EU, the conversation explored the growing role of economic security in Europe’s trade agenda and external relations. The exchange examined how this shift is shaping the EU’s engagement with trading partners and its position globally. Attention also turned to the choices facing Europe in a changing geo-strategic landscape, including how to reinforce resilience and strengthen competitiveness.
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Looking ahead to Lithuania’s EU Presidency
On Monday, 21 September, AmCham EU hosted Sigitas Mitkus, Lithuanian Vice-Minister of Foreign Affairs, for a fireside chat. Moderated by Malte Lohan, CEO, AmCham EU, the participants looked ahead to Lithuania’s Presidency of the Council of the EU and the role business can play in supporting its priorities. The exchange focused on Lithuania’s upcoming Presidency priorities, including strengthening transatlantic relations, enhancing European competitiveness and security, and advancing simplification. Discussions also covered Single Market fragmentation, access to finance, digital policy, support for Ukraine and defence cooperation, with an emphasis on private sector investment and effective implementation of EU initiatives.
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A strong Europe benefits partners around the world
In her 2026 State of the Union address, European Commission President Ursula von der Leyen described ‘a complex age of great possibilities and great perils’. From geopolitical tensions and energy prices to supply chain disruption, businesses operating in Europe face this reality every day. It is an environment that underscores the need for a strong Europe. A stronger, more united Europe is a more attractive place for American companies to invest.
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Welcoming Brussels back to business
On Wednesday, 9 September, AmCham EU joined 19 other associations to mark Brussels’ return from the summer break at the Royal Belgian Institute of Natural Sciences. The event drew over 800 guests and included a keynote speech by Jessika Roswall, European Commissioner for Environment, Water Resilience and a Competitive Circular Economy. The evening provided a platform for stakeholders from industry, politics, civil society and media to connect. This year’s conversations focused on Europe’s place in a changing world and the policies needed to boost growth and the EU’s competitiveness.
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Public Procurement Act: an ambitious step forward for simplified procurement in the EU
The European Commission’s new Public Procurement Act (PPA) proposal is a positive step for procurement in the EU. It would support Europe’s competitiveness by allowing governments and public authorities to access best-in-class products. Similarly, it would simplify procurement through consistent auction design and digitalisation, leading to greater transparency and document reuse. Together, these reforms would help governments invest public revenues in innovative solutions, while tearing down the barriers that keep companies of all sizes from accessing public procurement markets in Europe.
International companies bring significant value to the EU’s public procurement markets. The PPA would allow them to continue contributing to the EU through a clear framework for Made in Europe built around the EU’s public procurement agreements. Undermining these commitments or creating excessive compliance costs would decrease the EU’s access to best-in-class solutions and take limited resources away from the PPA’s other improvements. The current proposal would further the EU's economic security agenda without closing off procurement markets to trusted partners. The PPA can succeed if it creates a simple and quality-driven system that supports the EU’s competitiveness agenda.
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The Transatlantic Economy 2026
Following a year of political and trade tensions between Europe and the United States, commercial ties between the two sides – the deepest and broadest between any two regions in history – have held remarkably strong. In a new study, authors Daniel Hamilton, Senior Fellow at the Foreign Policy Institute of Johns Hopkins University’s Paul H. Nitze School of Advanced International Studies, and Joseph Quinlan, Senior Fellow at the Transatlantic Leadership Network, value the transatlantic economy at a record $9.8 trillion in 2025, up from $9.5 trillion the previous year. This figure comprises an estimated record $2.3 trillion in goods and services trade between Europe and the United States and $7.5 trillion in combined affiliate sales.
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About us
AmCham EU speaks for American companies committed to Europe on trade, investment and competitiveness issues. It aims to ensure a growth-orientated business and investment climate in Europe. AmCham EU facilitates the resolution of transatlantic issues that impact business and plays a role in creating better understanding of EU and US positions on business matters. Aggregate US investment in Europe totalled more than €3.5 trillion in 2024, directly supports more than 4.6 million jobs in Europe, and generates billions of euros annually in income, trade and research and development.
Some of our member companies
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Why our members join us
Members join to engage directly in shaping EU policy, connect with decision-makers and peers across sectors and stay ahead of regulatory and political developments.
Shape the policies that matter to your business. AmCham EU provides a powerful platform for members to advance their priorities and ensure that the voice of American companies is heard at the highest levels of EU policymaking. Through our committees, members help to define positions, influence legislative outcomes and contribute to a more competitive business environment in Europe.
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Delivering competitiveness through regulatory simplification
A simplified regulatory environment should ensure the EU’s goals are met in a manner that is predictable and practical for companies.
Policy priorities
Insights and advocacy driving Europe’s policy agenda. Our priorities support growth, innovation and a stronger transatlantic economy.
Membership
Connecting business and policymakers to strengthen the voice of American companies in Europe.