New EU trade strategy charts positive path

On Thursday 18 February, the European Commission presented its renewed trade strategy. This latest communication charts a positive path for European trade policy, embracing the EU’s leadership role in a changing multipolar world.

The American Chamber of Commerce to the EU (AmCham EU) is confident that the new strategy can be highly effective as its core elements are anchored in the EU’s recovery plan, which seeks to enable the green and digital transformations. AmCham EU fully supports the plan’s vision that, in order to create prosperity, jobs and growth, the EU needs to remain an open, competitive and attractive place for international investment.

News
18 Feb 2021
Trade
New EU trade strategy charts positive path

On Thursday 18 February, the European Commission presented its renewed trade strategy. This latest communication charts a positive path for European trade policy, embracing the EU’s leadership role in a changing multipolar world.

The American Chamber of Commerce to the EU (AmCham EU) is confident that the new strategy can be highly effective as its core elements are anchored in the EU’s recovery plan, which seeks to enable the green and digital transformations. AmCham EU fully supports the plan’s vision that, in order to create prosperity, jobs and growth, the EU needs to remain an open, competitive and attractive place for international investment.

American companies in Europe welcome the EU’s focus on the reform of the World Trade Organization (WTO), including a set of concrete proposals. The EU can play a leading role with like-minded partners to strengthen the rules-based and multilateral trading system and address unfair market behaviours.

The strategy also puts a strong emphasis on the EU’s relationship with the United States. The EU and the US should indeed seize the current momentum to refresh, reset and rekindle their relationship. The communication specifically points to the creation of an EU-US Trade and Technology Council, which would create a much welcome forum for cooperation.

For more information about AmCham EU’s position on the EU trade agenda, please click here.

Related items

News
17 Jan 2026

European business associations celebrate the signature of EU-Mercosur FTA

Today marks a historic milestone with the signing of the EU-Mercosur Trade Agreement, creating the biggest trading block in the world. European business – represented by more than 28 associations across a wide range of sectors – warmly welcomes this signature. It sends a strong and timely signal that the EU remains open and is committed to rules-based global trade. In a time of global uncertainty, this agreement is a key growth booster.

By opening access to over 270 million consumers via the elimination of trade barriers and the removal of tariffs on over 90% of EU exports, the agreement provides the thrust European companies need to export, invest, and grow, as well as to diversify their supply chains, sourcing essential products and raw materials from Mercosur. By 2040, according to DG Trade’s calculations, the agreement is expected to add 77.6 billion euros to the EU GDP, resulting in a 39% increase in EU exports to Mercosur.

With the agreement now signed, the ball is firmly in the court of the European Parliament in ensuring rapid ratification. We therefore call on Members of the European Parliament to give their consent and allow Europe’s engine of economic growth and prosperity to be switched on and move ahead decisively. After over 25 years of negotiations, we are finally in sight of the finish line. We cannot afford to wait any longer.

Trade
Customs and trade facilitation
Read more
Read more about European business associations celebrate the signature of EU-Mercosur FTA
News
9 Jan 2026

Council vote clears way for landmark EU-Mercosur free trade agreement

EU Member States’ decision to approve the EU-Mercosur free trade agreement is a major victory for the EU’s free trade agenda. For companies in the EU, the agreement promises to support deeper integration of value chains and facilitate access to a market of 284 million consumers. This will contribute to more resilient and diversified supply chains, including access to critical raw materials essential for the EU’s economic security and industrial growth.

AmCham EU praises the European Commission for its work with Member States to ensure the deal benefits all sectors of the EU economy. By concluding Mercosur’s first trade agreement with a major global partner, the EU demonstrates its commitment to open and rules-based trade. The European Parliament must now approve the agreement without delay, so that – after 25 years of negotiations – businesses and citizens can start benefiting from this deal.

Reacting to the news, Malte Lohan, CEO, AmCham EU, stressed the importance of the agreement: ‘The Council’s decision is a timely one. In today’s world, the EU needs to boost its economic competitiveness and maintain its free trade leadership. The EU-Mercosur agreement ticks both boxes’.

‘The business case is clear; the geopolitical case is clear. It is now the Parliament’s job to see the agreement across the finish line’, he added.

Trade
Customs and trade facilitation
Read more
Read more about Council vote clears way for landmark EU-Mercosur free trade agreement
News
22 Dec 2025

No further delays: the EU-Mercosur FTA is vital for a stronger Europe

The European Council’s decision to postpone its vote on concluding the EU-Mercosur free trade agreement (FTA) is a missed strategic opportunity that threatens the EU’s credibility as a reliable partner. After more than 20 years of negotiations, the EU is once again delaying one of its most ambitious and strategic trade agreements.

The EU-Mercosur FTA’s economic benefits are clear. At a time when strengthening competitiveness, economic growth and partnerships should be paramount, the FTA provides access to a market of 284 million consumers – reducing tariff and non-tariff barriers and supporting integrated supply chains.

Beyond its economic benefits, the EU-Mercosur FTA is also an important geopolitical tool. It would anchor a long-term strategic partnership with a key region and reinforce the EU’s role as a credible advocate of rules-based trade. Amid heightened geopolitical rivalry, postponement weakens the EU’s standing and its ability to conclude ambitious FTAs elsewhere.

The EU cannot afford further delays. The EU-Mercosur FTA is vital for the region’s competitiveness, resilience and global credibility. The European Council must promptly return to this file and conclude this FTA in January.

Read more about No further delays: the EU-Mercosur FTA is vital for a stronger Europe