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On Friday, 5 December, AmCham EU continued its tradition of hosting members, staff, family and friends for an afternoon of giving back to the community. During the event, we packed boxes with nonperishable items for The Samaritans’ Shoe-Box project, which have been delivered to Eglise du Finistere in Brussels. They will now be distributed to those in need around the city. Thanks to everyone who joined! 

Water resilience is becoming increasingly urgent, with global demand expected to exceed supply by 40% by 2030. For over two decades, Coca-Cola in Europe has worked to address this challenge through partnerships with more than 30 non-governmental organisations on over 100 projects across the continent. These initiatives range from restoring wetlands in the Danube Basin to supporting water-smart farming in Spain and Sicily. In a new report, Scaling for Impact, developed with GlobeScan, Coca-Cola Europe outlines key success factors for effective water stewardship partnerships. Discover how the company is helping to build a more resilient water future through collaboration and innovation on Invested in Europe. 

On Tuesday, 2 December, AmCham EU took part in a roundtable discussion with Christopher Landau, US Deputy Secretary of State. With the implementation of the EU-US Framework Agreement moving forward, the discussions focused on building a more stable and competitive transatlantic business environment. Participants discussed the importance of an open Single Market and the urgency to move ahead with the EU’s work on simplification. The exchange also underlined the value of the transatlantic marketplace as a springboard for American companies to compete globally. Strengthening the partnership makes both sides more resilient and better positioned to respond to strategic challenges, including those posed by non-market economies.