‘The geopolitical case and the economic case for the transatlantic relationship has probably never been stronger,’ emphasised Thibaut L’Ortye, Director of Public Affairs, AmCham EU in a recent interview with Euractiv. Approaching the third meeting of the EU-US Trade and Technology Council (TTC) on 5 December, there’s optimism that the TTC can continue to be the primary forum for deepening the transatlantic relationship in a challenging geopolitical environment. Producing tangible deliverables and setting clear roadmaps for further progress need to remain the priority for negotiators at the TTC, and industry groups, like AmCham EU, are ready to engage and play their part.