1 Apr 2026
Discussing competitiveness in the agri-food sector in Barcelona
At the Alimentaria Conference in Barcelona, Edouard Coppieters, Senior Policy Adviser, AmCham EU, spoke about placing competitiveness at the centre of the European agri-food ecosystem. Taking place on Tuesday, 24 March, he outlined the role of simplification and Better Regulation principles in ensuring a stable agri-food supply chain and supporting the sector’s competitiveness. He noted that the sector operates within an international trade environment and that stakeholders across the value chain face challenges in adapting to the current legislative framework. He emphasised the need to simplify operations within the Single Market and ensure that legislation is fit for purpose rather than a box-ticking exercise. Aurélie Dufour, Europe Sustainability Engagement and Regulation Lead, Yum! Brands and Dirk Jacobs, Director-General, FoodDrinkEurope also joined the panel.