Navigating uncertainty with the Public Affairs Council

At the European Digital Advocacy Summit 2024, Thibaut L’Ortye, Senior Director of Public Affairs, AmCham EU spoke on how businesses help maintain stability and overcome challenges in turbulent times. Organised by the Public Affairs Council on Wednesday, 4 December, Mr L’Ortye highlighted the importance of a principle-based, non-partisan approach to communication, prioritising clarity while acknowledging complexity. By taking these steps, organisations can demonstrate long-term consistency on issues and build trust. With transparent, value-driven advocacy, industry can increasingly become important partners in addressing today’s most pressing challenges.