BestinBrussels is an annual guide to the best Brussels public affairs consultancies and law firms published by Dober Partners srl. BestinBrussels seeks to promote best practice, the best firms and the best professionals for organisations wanting to identify, compare and choose the best partners in Brussels for their advocacy needs. You can read the newly published 2021 Report here.
AmCham EU voted best trade association in Brussels
AmCham EU has been voted Best EU Trade Association of the year by BestinBrussels. A jury of senior consultants was asked to name one EU Trade Association which exemplifies best-practice, best-in-class EU lobbying in Brussels, the most cited response was AmCham EU.
Over the last year, AmCham EU and its members navigated nimbly the immense uncertainty brought on by the COVID-19 pandemic. This recognition reminds us that we need to be proud of what we have achieved together and shows that our reputation as a trusted policy partner remains strong.

Related items
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Closing the gap between customs and VAT rules
The reform of the Union Customs Code changes who is treated as the ‘importer’ when a non-EU company uses an indirect customs representative. That creates a problem under the EU VAT Directive, which links import VAT deduction to being identified as the importer or consignee. In practice, the non-EU company may no longer meet that requirement, while the customs representative may not qualify for the deduction either.
That could leave import VAT irrecoverable and create uncertainty for businesses using established import models. The Commission should ensure that the non-EU principal can still be identified in customs data for VAT purposes and fix the mismatch between the UCC and the VAT Directive.
Learn more about what changes are needed to keep import VAT deductibility workable under the new customs framework.
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Gold-plating in practice
"Gold-plating" of EU legislation has become a structural challenge for companies operating across the Single Market. While Member States are often permitted to introduce additional national measures when implementing EU law, these divergences frequently create fragmented compliance requirements, administrative burdens and increased costs for businesses.
Drawing on examples from AmCham EU member companies across digital policy, cybersecurity, data protection, telecommunications, environmental regulation, consumer protection, tax transparency and labour law, the paper shows how national additions to EU rules can result in parallel compliance systems, duplicate reporting obligations, country-specific product adaptations and barriers to cross-border operations.
The paper highlights four key findings:
Divergence between Member States is often a bigger cost driver than any single regulatory requirement.
Fragmentation extends beyond directive transposition and also arises through opening clauses, national guidance, administrative practices and regional measures.
Minimum-harmonisation legislation can still create significant Single Market fragmentation.
Gold-plating occurs at both national and sub-national levels.
The European Commission should address these issues through greater consistency in implementation, increased transparency around national additions, reduced duplication in reporting and registration requirements, stronger implementation dialogue and the use of Single Market enforcement tools where appropriate. The objective is not to remove legitimate national discretion, but to prevent unnecessary regulatory barriers within the Single Market.
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Europe in a new era of global competition
On Tuesday, 22 September, AmCham EU hosted Dragoș Tudorache, Member of the Cabinet of Executive Vice-President Stéphane Séjourné, European Commission, for a fireside chat. Moderated by Malte Lohan, CEO, AmCham EU, the conversation explored the growing role of economic security in Europe’s trade agenda and external relations. The exchange examined how this shift is shaping the EU’s engagement with trading partners and its position globally. Attention also turned to the choices facing Europe in a changing geo-strategic landscape, including how to reinforce resilience and strengthen competitiveness.
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