Sharing how Europe can attract investment with Susan Danger
News
29 Sep 2024
simplification
Sharing how Europe can attract investment with Susan Danger

How can Europe attract the investment that will better the lives of millions of citizens across the continent? That was the question put to Susan Danger, CEO, AmCham EU when she sat down for an interview with the Federation of Enterprises in Belgium (FEB). Throughout the interview, available on FEB’s website, Ms. Danger underlined the struggles that industry is facing in the EU. Between global uncertainty, heavy regulatory constraints and protectionist trends, business faces a challenging environment in Europe. To combat this, the EU needs to make it easier for companies to invest in the region and cooperate with like-minded partners. Learn more about how Europe can regain its attractiveness on the global stage.  

Related items

News
29 Sep 2026

Building trust without slowing innovation

At RAID 2026, Thibaut L’Ortye, Chief Policy and Public Affairs Officer, AmCham EU joined a panel discussion on EU-US regulatory approaches to technology. Taking place on Tuesday, 29 September 2026, the discussion explored how transatlantic cooperation can focus on shared outcomes rather than identical rulebooks, including on cybersecurity, AI safety, consumer protection and resilient supply chains. Mr L’Ortye also highlighted the wider conditions needed to strengthen Europe’s competitiveness.

Industry
Simplification
Read more
Read more about Building trust without slowing innovation
Position Paper
24 Sep 2026

Gold-plating in practice

"Gold-plating" of EU legislation has become a structural challenge for companies operating across the Single Market. While Member States are often permitted to introduce additional national measures when implementing EU law, these divergences frequently create fragmented compliance requirements, administrative burdens and increased costs for businesses.

Drawing on examples from AmCham EU member companies across digital policy, cybersecurity, data protection, telecommunications, environmental regulation, consumer protection, tax transparency and labour law, the paper shows how national additions to EU rules can result in parallel compliance systems, duplicate reporting obligations, country-specific product adaptations and barriers to cross-border operations.

The paper highlights four key findings:

  • Divergence between Member States is often a bigger cost driver than any single regulatory requirement.

  • Fragmentation extends beyond directive transposition and also arises through opening clauses, national guidance, administrative practices and regional measures.

  • Minimum-harmonisation legislation can still create significant Single Market fragmentation.

  • Gold-plating occurs at both national and sub-national levels.

The European Commission should address these issues through greater consistency in implementation, increased transparency around national additions, reduced duplication in reporting and registration requirements, stronger implementation dialogue and the use of Single Market enforcement tools where appropriate. The objective is not to remove legitimate national discretion, but to prevent unnecessary regulatory barriers within the Single Market.

Simplification
Read more
Read more about Gold-plating in practice
News
23 Sep 2026

Europe in a new era of global competition

On Tuesday, 22 September, AmCham EU hosted Dragoș Tudorache, Member of the Cabinet of Executive Vice-President Stéphane Séjourné, European Commission, for a fireside chat. Moderated by Malte Lohan, CEO, AmCham EU, the conversation explored the growing role of economic security in Europe’s trade agenda and external relations. The exchange examined how this shift is shaping the EU’s engagement with trading partners and its position globally. Attention also turned to the choices facing Europe in a changing geo-strategic landscape, including how to reinforce resilience and strengthen competitiveness.

Industry
Simplification
Read more
Read more about Europe in a new era of global competition