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Communications and Marketing Group
The Communications and Marketing Group serves as an advisory body to AmCham EU to provide strategic guidance and recommendations based on the annual priorities as defined by AmCham EU. Focus areas for 2017 include stregthening the transatlantic relationship and building a stronger and more united EU. These transalate into four flagship initiatives which will run campaigns in the period - the Transatlantic Relationship, Trade, Brexit and the Single Market. Further, the Communications and Marketing Group provides counsel and advice on committee advocacy plans.
What we do:
- Oversee communications and campaign strategy
- Provide communications support for advocacy planning
- Support and counsel on outreach strategies (not committee specific)
- Advise on membership recruitment strategies
Note: reputation and visibility are outcomes of the activities above, so are not listed as goals in themselves.